The time between completing verification and seeing your listing appear online varies widely from search engine to search engine. In some cases, your listing will be live in a matter of days or even minutes, but other local search engines have a lengthy manual review process, meaning that it can take several months for your listings to be approved for publication.
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In some Tupalo cases, even business owners who have already claimed their listings at major search engines like Google and Bing continue to see improper information displayed about their businesses, which understandably just adds to their frustration.
Google also crawls the web looking for business information wherever it can find it: online yellow pages directories, review sites, local newspaper sites, and blogs. Many of these sources get their information from the same aggregators that Google does—just one more reason you need to make sure your business information is correct at those handful of primary providers in your country.
If your data is wrong at those aggregators, it’s likely to be wrong in many places across the web, including Google.
While you wait, resist the urge to make any further changes to your submitted listings; this will only cause problems. Just be patient and check from time to time to see whether your business has gained full inclusion.
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In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
- Have a business name or DBA
- Have a local phone number that matches your city of location (not a shared phone number, toll-free number, or call tracking number)
- Have a dedicated physical street address (not a shared address, PO box, or virtual office)
- Make face-to-face contact with your customers (business is not conducted virtually)
If you meet all four of the above criteria, you are ready to move forward to the following topics:
Most indexes require you to verify each listing you create. Know what to expect during the Switchboard claiming process.
Small business owners are always looking for ways to get more customers, both online and in person. One of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.