We will look at the top 10 factors in each category so that you can improve your visibility and positioning, not only in the local pack, but also the localized organic. We will also cover the negative ranking factors so you can understand anything that is working against you.

Why are citations such an important ranking factor?

In lieu of having to manually review business information for millions of companies, Google uses data points it can process programmatically to determine your rankings.

When determining how you rank in local results, Google scans the web for mentions of your business name, address, phone number, website URL, and several other data points.

Most indexes require you to verify each listing you create. Know what to expect during the claiming process.

local store

The time between completing verification and seeing your listing appear online varies widely from search engine to search engine. In some cases, your listing will be live in a matter of days or even minutes, but other local search engines have a lengthy manual review process, meaning that it can take several months for your listings to be approved for publication.

While you wait, resist the urge to make any further changes to your submitted listings; this will only cause problems. Just be patient and check from time to time to see whether your business has gained full inclusion.

Small Business

Small business owners are always looking for ways to get more customers, both online and in person. One of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.

Boost Your Online Presence with Local Business Listings

Optimizes accurate bulk local business data to all available feeds from a single point of contact.

  • Easily generate and optimize correct bulk local business data to all available feeds
  • Advanced control of all local Internet services through a single point of contact
  • Increase organic local search presence through optimized bulk location data formatted for searches

In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:

  1. Have a business name or DBA
  2. Have a local phone number that matches your city of location (not a shared phone number, toll-free number, or call tracking number)
  3. Have a dedicated physical street address (not a shared address, PO box, or virtual office)
  4. Make face-to-face contact with your customers (business is not conducted virtually)

If you meet all four of the above criteria, you are ready to move forward to the following topics:

In 2016, local results are as fierce a battleground as the organic and paid listings. Results can change on what seems to be a daily basis — and to be in the running, you have to be paying close attention to the fine details.

https://localstack.com/biz/cpd-painting-since-1967-des-plaines-il/32142724
https://localstack.com/biz/revive-robotic-hair-solutions-oklahoma-city-ok/19216135
https://localstack.com/biz/acme-lock-woods-hardware-cincinnati-oh/34138256
https://localstack.com/biz/acme-lock-and-door-covington-ky/6335094
https://localstack.com/biz/bed-bug-lawyers-deerfield-beach-fl/32194026
https://localstack.com/biz/bbj-linen-niles-il/25915109
https://localstack.com/biz/adept-construction-inc-downers-grove-il/24320148
https://localstack.com/biz/adept-construction-inc-naperville-il/9792135
https://localstack.com/biz/adept-construction-inc-villa-park-il/5867939
https://localstack.com/biz/florock-polymer-flooring-chicago-il/9440430
https://localstack.com/biz/top-knowledge-healthcare-institute-baltimore-md/23002673
https://localstack.com/biz/united-graphics-mailing-group-bensenville-il/33845389
https://localstack.com/biz/epay-systems-chicago-il/28839732
https://localstack.com/biz/steel-guard-safety-south-holland-il/28857134
https://localstack.com/biz/oneims-skokie-il/1928136
https://localstack.com/biz/jrc-dedicated-services-company-skokie-il/25915836
https://localstack.com/biz/the-kitchen-master-naperville-il/28910666
https://localstack.com/biz/pollution-control-systems-rolling-meadows-il/29101766
https://localstack.com/biz/mary-s-designer-bridal-boutique-annapolis-md/7360518
https://localstack.com/biz/gold-coast-couture-fine-hats-and-accessories-chicago-il/25911114
https://localstack.com/biz/bbj-linen-atlanta-ga/6451434
https://localstack.com/biz/althea-medspa-and-laser-center-fairfax-va/15288924
https://localstack.com/biz/althea-medspa-and-laser-center-sterling-va/15832133
https://localstack.com/biz/cmh-builders-inc-indianapolis-in/20772244
https://localstack.com/biz/bed-bug-lawyers-hollywood-fl/32194004
https://localstack.com/biz/ons-orthopaedic-neurosurgery-specialists-greenwich-ct/32208457
https://localstack.com/biz/ons-orthopaedic-and-neurosurgery-specialists-stamford-ct/32208456
https://localstack.com/biz/netcom-inc-wheeling-il/14695916
https://localstack.com/biz/nurture-life-chicago-il/31857076
https://localstack.com/biz/the-castle-group-charlestown-ma/12473064
https://localstack.com/biz/every-usb-moriches-ny/33864017
https://localstack.com/biz/johnsbyrne-burbank-ca/21399796
https://localstack.com/biz/clickx-chicago-il/33881616
https://localstack.com/biz/bbj-group-llc-chicago-il/22654757
https://localstack.com/biz/vasilatos-injury-law-evanston-il/33891512
https://localstack.com/biz/idlewood-electric-supply-inc-highland-park-il/478543
https://localstack.com/biz/sheridan-options-mentoring-addison-il/22402452
https://localstack.com/biz/fulton-may-solutions-chicago-il/32215305
https://localstack.com/biz/fulton-may-solutions-oak-brook-il/32215306
https://localstack.com/biz/fulton-may-solutions-barrington-il/32215328
https://localstack.com/biz/ecogenie-cleaning-chicago-il/32137430
https://localstack.com/biz/designer-8-culver-city-ca/27089941
https://localstack.com/biz/designer-8-secaucus-nj/33205935
https://localstack.com/biz/designer-8-gardena-ca/33413859
https://localstack.com/biz/bbj-linen-chandler-az/6217673
https://localstack.com/biz/amled-technologies-itasca-il/33741956
https://localstack.com/biz/high-performance-packaging-island-lake-il/8407558