In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
- Have a business name or DBA
- Have a local phone number that matches your city of location (not a shared phone number, toll-free number, or call tracking number)
- Have a dedicated physical street address (not a shared address, PO box, or virtual office)
- Make face-to-face contact with your customers (business is not conducted virtually)
If you meet all four of the above criteria, you are ready to move forward to the following topics:
A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings.
While you wait, resist the urge to make any further changes to your submitted listings; this will only cause problems. Just be patient and check from time to time to see whether your business has gained full inclusion.
Most indexes require you to verify each listing you create. Know what to expect during the claiming process.
The time between completing verification and seeing your listing appear online varies widely from search engine to search engine. In some cases, your listing will be live in a matter of days or even minutes, but other local search engines have a lengthy manual review process, meaning that it can take several months for your listings to be approved for publication.
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Small business owners are always looking for ways to get more customers, both online and in person. One of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.